Sparked Inner Light
Guiding Women Toward Healing & Self-Discovery
Brand
Sparked Inner Light was created to guide women on their healing journeys, offering a safe space for emotional and spiritual growth.
Project
Brand Strategy
Logo + Identity Systems
Brand Style Guides
Industry
Mental Health & Self-Development
THE CHALLENGE
The challenge was to design a brand that felt welcoming, supportive, and affordable for women starting their self-care journey.
THE APPROACH
The new identity features a star-shaped logo formed by footsteps, symbolizing small steps toward healing. A soothing color palette reinforces renewal and self-care, while the overall design feels modern, courageous, and uplifting.
THE RESULTS & IMPACT
The revitalized
Sparked Inner Light identity creates an
inviting and reassuring brand presence, fostering
authentic emotional connections with its audience. This transformation extends into:
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Created a symbolic star-shaped logo to represent healing and self-discovery.
✔
Developed a calming color palette for warmth and renewal.
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Designed a cohesive identity that fosters trust and self-care.
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Established brand guidelines for consistency across platforms.
With this thoughtful and empowering brand transformation, Sparked Inner Light now stands as a beacon of support and encouragement, guiding women toward self-acceptance, healing, and renewed confidence.
