Shelly LaMonica
A Coastal-Inspired Brand Identity for a Trusted Realtor
Brand
Shelly LaMonica is a trusted Coastal Georgia realtor offering advisory, educational, and consulting services with a client-first approach: "It's all about you."
Project
Brand Strategy
Logo + Identity Systems
Iconography + Collateral Designs
Brand Style Guides
Industry
Real Estate
THE CHALLENGE
Her brand needed to blend professionalism with personality, avoiding generic real estate visuals while reinforcing trust and local expertise.
THE APPROACH
We designed a coastal-inspired logo featuring a shell-shaped keyhole, symbolizing homeownership and new opportunities. A warm color palette reflects Coastal Georgia’s natural beauty, enhancing brand recognition.
THE RESULTS & IMPACT
The final
Shelly LaMonica brand identity establishes her as a
knowledgeable, approachable, and trustworthy real estate professional. This transformation extends into:
✔
Created a signature logo with a shell-shaped keyhole to represent Shelly’s expertise.
✔
Developed a refined identity that balances warmth and professionalism.
✔
Designed a color palette inspired by Coastal Georgia to strengthen recognition.
✔
Established brand guidelines for consistency across all client touchpoints.
Now, Shelly LaMonica has a distinct, polished brand that positions her as a trusted local expert, helping clients confidently navigate the Savannah real estate market.
