Our Space
A Holistic Wellness Studio Rooted in Community & Culture
Brand
Our Space, a collaborative venture, fills a gap in holistic wellness, offering a welcoming haven for mind, body, and spirit.
Project
Brand Strategy
Logo + Identity Systems
Iconography + Collateral Designs
Brand Style Guides
Industry
Wellness & Fitness
THE CHALLENGE
Our Space CTL needed a brand identity that attracted fitness and yoga instructors while reflecting its values of affordability, inclusivity, and community. The challenge was to create a visually compelling, culturally resonant brand in a competitive wellness market.
THE APPROACH
We infused Our Space with Adinkra symbols, including Nkonsonkonson, to represent unity and cultural significance. Its “Afro-hemian” aesthetic, with earthy tones and organic textures, creates warmth and inclusivity, reflecting the studio’s mission of holistic wellness and community.
THE RESULTS & IMPACT
The final
Our Space brand identity stands as a
beacon of authenticity and cultural pride, offering a rich, holistic experience that deeply resonates with its community. This revitalized branding extends into:
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Developed a culturally grounded brand identity that reflects inclusivity and community connection.
✔
Designed a symbolic logo system incorporating Adinkra symbols to champion unity and heritage.
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Curated an Afro-hemian aesthetic to establish a warm, inviting, and distinctive presence.
✔
Established brand guidelines to ensure consistency across digital and physical touchpoints.
With this cohesive identity, Our Space is now positioned as a transformative hub, empowering individuals to connect, heal, and thrive through holistic wellness experiences.
