BLK in BLOOM
Cultivating Connection, Community, and Financial Empowerment
Brand
BLK in BLOOM empowers Black women in Charlotte through community, connection, and financial growth, reflecting founders Brandi, aLexia, and Ka'Ress’ mission to help women bloom.
Project
Brand Strategy
Logo + Identity Systems
Iconography + Collateral Designs
Brand Style Guides
Industry
Event Planning & Community Engagement
THE CHALLENGE
BLK in BLOOM needed a bold, inviting brand identity to connect with Black women 30-45 in the Southeast. The challenge was to create a versatile brand that reflected connection, community, and wealth-building while standing out in the event industry.
THE APPROACH
Through brand strategy, we crafted a bold visual identity for BLK in BLOOM, symbolizing unity, growth, and empowerment. The sleek sans-serif logo features an Amaryllis Lily for strength, with three pistils in “in” representing the founders. This elegant yet confident design ensures strong brand recognition across events, digital platforms, and community initiatives.
THE RESULTS & IMPACT
The final
BLK in BLOOM identity is a bold yet inviting reflection of
connection, empowerment, and community. This cohesive branding positions the organization for success, fostering meaningful experiences for Black women across the Southeast.
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Developed a strong, versatile brand identity rooted in BLK in BLOOM’s mission.
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Designed a symbolic logo featuring the Amaryllis Lily and three pistils representing the founders.
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Created a cohesive visual system that resonates with the target audience.
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Established brand guidelines for consistency across all platforms.
This strategic foundation ensures BLK in BLOOM stands out in the events industry, inspiring Black women to connect, grow, and thrive.
